Goal: Build a diverse, international team of ARMY volunteers with the skills and expertise needed to bring the OT7 Guide project to life.

Key activities

• Promote volunteer opportunities to ARMY worldwide.

• Recruit volunteers across all project departments.

• Identify potential department leads and project managers.

• Collect volunteer information, skills, languages, locations, and availability.

• Identify staffing gaps and prioritize additional recruitment.

Deliverables: Volunteer roster, preliminary department assignments, identified team leads, and recruitment gap analysis. 

Goal: Organize volunteers into functional teams, establish leadership, and create the systems needed to coordinate an international collaboration.

Key Activities

• Assign volunteers to departments based on skills, interests, and availability.

• Appoint team leads and clarify responsibilities.

• Establish communication channels and collaboration tools.

• Set up shared folders, project management systems, and document organization.

• Define workflows, decision-making processes, and reporting structures.

• Establish meeting schedules and communication guidelines across time zones.

• Identify resource needs and operational gaps.

Deliverables: Established teams and team leads, organizational structure, communication channels, shared workspace, and project management infrastructure.

Goal: Begin developing the global ARMY survey while simultaneously advancing branding, legal, fundraising, and incentive initiatives to keep the project moving efficiently.

Key Activities

Branding & Graphic Design

• Establish the project's visual identity, including colors, typography, and design guidelines.

• Develop cohesive branding for the survey, promotional campaigns, and guide.

• Create survey promotional graphics and social media templates.

Budget, Finance & Fundraising

• Identify anticipated project expenses and funding needs.

• Explore sponsorships, donations, and in-kind contributions.

• Establish financial tracking and accountability procedures.

Incentives & Rewards

• Develop digital incentives for fundraising

• Develop digital incentives to encourage international survey participation.

• Recruit ARMY artists and creators willing to contribute rewards.

• Establish an accessible, low-cost reward distribution process.
  
  

Legal & Permissions

• Research copyright, intellectual property, and licensing requirements.

• Develop agreements for contributing artists and other creators.

• Establish guidelines for local printing, fundraising, and distribution.

Review survey privacy and data collection requirements.


Project Management

• Coordinate timelines and dependencies across teams.

• Establish milestones and monitor progress.

Identify obstacles requiring cross-team collaboration.z

Social Media

• Develop a global social media strategy and content calendar.

• Establish project accounts and coordinate messaging across platforms.

• Recruit multilingual social media volunteers and regional contacts.

• Build awareness of the project and anticipation for the survey launch.

• Coordinate with graphic designers, translators, and marketing to prepare promotional content.

Surveys & Data

• Develop survey questions and methodology.

• Coordinate translations and multilingual reviews.

Test the survey before its global launch.

Deliverables: Survey draft ready for testing, established visual identity, initial promotional materials, legal and permissions framework, survey incentive plan, preliminary budget, and fundraising strategy.

Goal: Launch the global ARMY survey and execute coordinated, multilingual marketing campaigns to maximize participation across countries, languages, and fan communities.

Key Activities

Surveys & Data

• Launch the survey in approved languages.

• Monitor responses, participation rates, and geographic representation.

• Identify gaps in participation and recommend targeted outreach.

• Track survey performance and troubleshoot issues.

Marketing & Social Media

• Launch coordinated promotional campaigns across social media platforms.

• Distribute multilingual graphics, messaging, and survey links.

• Encourage ARMY creators, influencers, and fan accounts to share the survey.

• Maintain promotional momentum through reminders, updates, and engagement.

• Adjust campaigns based on participation data.

Community Outreach

• Partner with ARMY organizations, fanbases, and community leaders worldwide to distribute the survey.

• Encourage participation from underrepresented regions and language communities.

• Establish relationships with potential future printing and distribution partners.

Translators & Editors

• Review multilingual promotional materials for accuracy and cultural relevance.

• Support communications with international ARMY communities.

• Address translation issues or clarification requests as they arise.

Incentives & Rewards

• Promote survey participation incentives.

• Coordinate reward eligibility, selection, and distribution.

• Recognize contributions from participating ARMY artists and creators.

Graphic Design

• Produce additional campaign graphics, reminders, and participation updates.

• Adapt promotional materials for different platforms and languages.

• Maintain consistent branding throughout the campaign.

Project Management

• Coordinate campaign timelines and team responsibilities.

• Monitor progress toward participation goals.

• Facilitate communication between departments and resolve obstacles.

Deliverables

Successfully launched multilingual survey, coordinated global marketing campaign, international outreach partnerships, participation tracking reports, and completed survey incentive distribution.